Singapore
Press release
Canon Celebrates Production of 40 Millionth
EOS-series SLR Camera
Singapore, 31 May 2010 – Canon announced today the achievement of a new camera-manufacturing milestone as combined production of the company's EOS-series film and digital single-lens reflex (SLR) cameras passed the 40-million mark.
Production of the EOS SLR camera first began in 1987 at Canon Inc.'s Fukushima Plant (now Fukushima Canon Inc.), and then later moved to Canon Inc., Taiwan; Oita Canon Inc.; and most recently Nagasaki Canon Inc. from March of this year. In 1997, the 10th anniversary of the series, production reached 10 million units, and in 2003 passed the 20-million mark. After the rapid spread of digital SLR cameras, Canon went on to reach the 30-million mark during the series'' 20-year anniversary in December 2007, followed by the current 40-million-unit production milestone, attained after a short two years and four months. Furthermore, the EOS Digital series also recorded a production milestone of 20 million units.
The EOS series, which stands for "Electro Optical System" and also carries the name of the Greek goddess of the dawn, was first introduced in March 1987 as a new generation of AF SLR cameras that incorporate the world's first electronic mount system, achieving complete electronic control not only between the lens and body but throughout the entire camera system.
"Canon EOS has consistently pushed the boundaries of DSLR technology, introducing industry firsts and opening up new photographic possibilities," said Andrew Koh, Director and General Manager of the Consumer Imaging and Information Division, Canon Singapore. "As DSLR photography becomes mainstream, so has the Canon EOS become the system of choice for photographers in Singapore - with EOS being the best selling SLR brand over the past nine years*. As Canon celebrates the production of its 40 millionth EOS SLR camera, it is clear that the EOS will continue to be the benchmark against which others are compared."
* Source: GFK 2001 – 2009
With the key concepts of high speed and ease-of-use, the EOS-series cameras, including the top-of-the-line EOS-1 professional model, which was first introduced in 1989, and the compact, lightweight EOS 500, which was released in 1993 and helped to expand Canon''s user base, actively incorporated innovative technologies and gained acceptance from a wide range of users. Following the introduction of the EOS D30 in 2000, a time when the spread of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and the high-performance DIGIC digital image processor, as well as an extensive line-up of EF lenses in an effort to fulfil the company''s new key concepts of high speed, ease-of-use, and high image quality.
Canon further expanded its rich product line-up with the release of the entry-level EOS 550D digital SLR camera in February of this year, which features an approximately 18.0-million pixel CMOS sensor and supports an extended ISO range, bringing the total to seven cameras—two professional, three advanced-amateur, and two entry-level models—in the EOS series.
Canon is deeply grateful for all of the support from its customers to make possible this production milestone, and will continue striving to produce innovative and attractive products that deliver all-around customer satisfaction while further endeavouring to create an enjoyable digital photo culture.
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at www.canon.com.sg.
Singapore, 31 May 2010 – Canon announced today the achievement of a new camera-manufacturing milestone as combined production of the company's EOS-series film and digital single-lens reflex (SLR) cameras passed the 40-million mark.
Production of the EOS SLR camera first began in 1987 at Canon Inc.'s Fukushima Plant (now Fukushima Canon Inc.), and then later moved to Canon Inc., Taiwan; Oita Canon Inc.; and most recently Nagasaki Canon Inc. from March of this year. In 1997, the 10th anniversary of the series, production reached 10 million units, and in 2003 passed the 20-million mark. After the rapid spread of digital SLR cameras, Canon went on to reach the 30-million mark during the series'' 20-year anniversary in December 2007, followed by the current 40-million-unit production milestone, attained after a short two years and four months. Furthermore, the EOS Digital series also recorded a production milestone of 20 million units.
The EOS series, which stands for "Electro Optical System" and also carries the name of the Greek goddess of the dawn, was first introduced in March 1987 as a new generation of AF SLR cameras that incorporate the world's first electronic mount system, achieving complete electronic control not only between the lens and body but throughout the entire camera system.
"Canon EOS has consistently pushed the boundaries of DSLR technology, introducing industry firsts and opening up new photographic possibilities," said Andrew Koh, Director and General Manager of the Consumer Imaging and Information Division, Canon Singapore. "As DSLR photography becomes mainstream, so has the Canon EOS become the system of choice for photographers in Singapore - with EOS being the best selling SLR brand over the past nine years*. As Canon celebrates the production of its 40 millionth EOS SLR camera, it is clear that the EOS will continue to be the benchmark against which others are compared."
* Source: GFK 2001 – 2009
With the key concepts of high speed and ease-of-use, the EOS-series cameras, including the top-of-the-line EOS-1 professional model, which was first introduced in 1989, and the compact, lightweight EOS 500, which was released in 1993 and helped to expand Canon''s user base, actively incorporated innovative technologies and gained acceptance from a wide range of users. Following the introduction of the EOS D30 in 2000, a time when the spread of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and the high-performance DIGIC digital image processor, as well as an extensive line-up of EF lenses in an effort to fulfil the company''s new key concepts of high speed, ease-of-use, and high image quality.
Canon further expanded its rich product line-up with the release of the entry-level EOS 550D digital SLR camera in February of this year, which features an approximately 18.0-million pixel CMOS sensor and supports an extended ISO range, bringing the total to seven cameras—two professional, three advanced-amateur, and two entry-level models—in the EOS series.
Canon is deeply grateful for all of the support from its customers to make possible this production milestone, and will continue striving to produce innovative and attractive products that deliver all-around customer satisfaction while further endeavouring to create an enjoyable digital photo culture.
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at www.canon.com.sg.