Press release

The Ultimate Golfing Experience in the Clouds with Canon’s High-performance XEED SX7 Mark II Projector

Singapore, 25 June 2010 – Come the 10th of July, City Golf – Singapore’s newest lifestyle and entertainment destination – will harness the power of Canon’s latest high-performance XEED SX7 Mark II projector to deliver a true-to-life golf simulation experience atop Singapore’s tallest skyscraper.

Situated 282m above sea-level at One Raffles Place, is City Golf, Singapore’s new lifestyle and sporting venue. Featuring cutting-edge technology, City Golf is the venue of choice for Singapore’s business leaders and socialites alike. With six golf simulators, guests have the luxury to play on over 60 of the world’s best golf courses anytime, rain or shine. In addition, with quite a number of high-definition LCD screens broadcasting ‘Live’ sports coverage – from football matches to golf tournaments – across the 4,500 square foot premises, City Golf is a refreshing lifestyle experience in the heart of the CBD.

“City Golf’s unique simulators demand the highest level of visual clarity, superior reproduction of graphics and seamless display of moving images,” said Andrew Koh, Director and General Manager of the Consumer Imaging and Information Division, Canon Singapore. “Canon is therefore proud to have its XEED SX7 Mark II selected as the high-performance projector of choice, for their state-of-the-art simulators.”

“City Golf’s simulators require superb clarity and realistic image projection, ensuring that players get an accurate review of every shot during their game,” said Kenneth Ang, Managing Director, City Golf. “Our partnership with Canon, featuring their latest XEED projectors, is testament to our commitment to providing an impeccable, hyper-realistic, high definition golf experience at the newest lifestyle and sporting venue in the sky.”

A sensory experience unlike any other
Realistic image display is essential in simulation systems. That is where Canon’s latest XEED SX7 Mark II shines - projecting perfect, seamless images with no gaps between pixels – through its advanced LCOS technology.

The XEED SX7 Mark II projector is High Definition Ready, and can faithfully reproduce Full-HD content. Enhanced by the DVI (Digital Visual Interface) port, the High Definition display provides crisp image quality - taking golf realism up a notch. Support of the HDCP standard also allows playback of encrypted digital content.

Another key benefit of Canon’s XEED SX7 Mark II projector is the high level of brightness it provides. The XEED SX7 Mark II offers golf players an ultra-bright 4000 lumens and a long-lasting AC lamp, for enduring performance. Canon’s AISYS (Aspectual Illumination System) optical system, provides a high 1000:1 contrast ratio, for vivid colour tones and true blacks for a richer visual experience.

The XEED SX7 Mark II supports a native SXGA+ resolution and a dedicated ‘Photo’ image mode, for accurate colour reproduction. As the intensity and tone of the ambient light is automatically taken into account, the XEED SX7 Mark II is able to project City Golf’s picturesque range of courses in stunning detail and clarity.

Flexible placement, fuss-free operation
The motorised 1.7x wide-angle XEED SX7 Mark II zoom lens ensures easy projector placement, as even large images can be projected from a short distance. The lens also features a special coating to prevent ghosting and flare. This maximises projection quality, offering players the most realistic golf simulation experience in an indoor environment.

With the touch of a button, the auto set-up function performs four vital set-up configurations automatically: Auto Focus, Auto Screen Colour Correction, Auto Vertical Keystone Correction and Auto Input Selection.

The XEED SX7 Mark II features a quiet mode that ensures near-silent operation. With fan noise reduced to the minimum (32dBA), players can concentrate fully on their golf game, without distracting ambient noise.

Pricing and Availability
The XEED SX7 Mark II is available at Canon Authorised dealers at a recommended retail price of S$9,199.

Refer to specifications for more information.

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at www.canon.com.sg.